Naïf – Natural Care Without Compromise
Naïf was founded in 2013 by two fathers, Jochem Hes and Sjoerd Trompetter. While looking for safe care products for their own children, they discovered that many baby products contained unnecessary or undesirable ingredients. This led to the idea of creating a skincare brand that parents could trust – with natural ingredients and without unnecessary additives.
Today, Naïf offers an extensive range of products for babies, children, and mothers. These include products for daily cleansing, skincare, sun protection, as well as specialised products for pregnancy and the postpartum period. The products are developed with ingredients of natural origin and are free from microplastics, mineral oils, parabens, and many other unnecessary additives.
The mineral sunscreens are particularly popular, reliably protecting sensitive baby and children’s skin while using skin- and environmentally friendly ingredients. Naïf places great emphasis on transparency, sustainability, and responsibility towards future generations.
Guided by the principle “Less is more”, Naïf develops skincare products that contain exactly what sensitive skin really needs – no more and no less. This allows parents to care for their children with confidence while making a conscious contribution to protecting the environment.
