This is how personal hygiene can be really fun for children (and parents)
Do you know the feeling? Bath time is meant to be relaxing, yet somehow it often ends in chaos. That’s exactly why we were so excited about the new Naïf Kids Line. It shows that children’s body care can be gentle, safe and genuinely fun all at the same time.
With its new Kids Line, Naïf is bringing colour into the bathroom – and deliberately leaving outdated stereotypes behind. The products were developed together with children, who helped choose both the fragrances and the designs. The result is a collection of cheerful colours, a delightfully sweet and fruity scent, and care products that feel playful while remaining wonderfully gentle on young skin.
What we particularly love is that the bath range combines plenty of fun with ingredients you can trust. All products are free from microplastics, SLES and artificial colourants, while being kind to children's skin. From crackling berry-scented bath fun and colourful fizzing bath bombs to green shower foam and a practical 2-in-1 shampoo and body wash, bath time becomes a genuine highlight of family life.
And because the fun doesn’t have to stop once the bath is over, there’s also a styling range designed to keep up with active little ones: a 2-in-1 shampoo and conditioner, a detangling spray to help tackle knots and frizz, and a styling gel for natural-looking hairstyles. Every product is gently formulated, effective and ideal for children discovering their own style – and for parents who appreciate fuss-free routines.
What we especially appreciate at Vivosan is that the Naïf Kids Line proves children’s care can be sustainable, safe and creative. No unnecessary additives and no “pink for girls, blue for boys”. Just body care that’s enjoyable to use. For children. And for parents too.
About Naïf
Naïf was founded in the Netherlands by two fathers who were looking for safe, natural care products for their children – and ultimately decided to create them themselves. Today, Naïf stands for honest baby and children’s care made with mild ingredients and free from microplastics, parabens and unnecessary additives. Every formula is transparent, skin-friendly and designed to be as gentle as possible on our planet. Care products parents can trust – and that children enjoy just as much as we do.
